Articles / The Internet Is Finally, Primarily A Content Platform!

The Internet Is Finally, Primarily A Content Platform!

Posted on: November 4th, 2011 by No Comments

It used to be the Web’s only real killer app was communications — email. But these days’ people use the Internet for content consumption more than anything else.

Users spend 88% more time consuming content on the Internet each month in 2009 (7 hours) than they did in 2003 (3 hours, 42 minutes), according to a study conducted by the Online Publishers Association’s Internet Activity Index.

Whereas people used to spend 46% of their Internet time communicating in 2003, in 2009, that number is now down to 27%. As indicated in the chart below, content consumption is up to a 42% share from 34%.

The American Press Institute asked 2,400 newspaper executives if their papers “provide access to stories or information such as sports scores, headlines, stock quotes, etc.,” via Twitter, Facebook, Email alerts, Mobile/PDA, YouTube, Kindle, Flickr, e-readers, etc., and told them to “check all that apply.” As the chart below shows, a whopping 24% of all respondents answered “None at this time.” Bizarre.

I guess the saying’s are true Content is King and you can’t teach an old dog new tricks. . . Big shout out to John Demarchi for today’s Dose.

Keep it moving and stop taking yourself so seriously!

Gary R. Lewis

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